Charlottesville, Virginia, The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The Department of Athletics at the University of Virginia is now accepting applications for the position of Assistant Director of Marketing.

The position of Assistant Director of Marketing will provide support for the strategic marketing initiatives of the Athletics Department and assigned sport programs. The Department of Athletics uses marketing and promotional strategies extensively to generate revenue, maximize attendance and to create a first-class game environment.
Key Duties and Responsibilities include:

Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

Lead implementation of digital marketing campaigns to generate revenue and effectively engage with fan base.

Evaluate, measure and report performance of digital campaigns.

Identify trends and assist with the study of analytics to help make data-driven decisions to optimize spend and performance.

Assist the Assistant AD, Marketing with engagement strategies.

Direct email marketing strategies and management.

Oversee the Virginia Sports Mobile App, collaborating with marketing and athletics communications staffs on execution and best practices.

Direct the development of strategic marketing initiatives on behalf of assigned sports.

Provide exemplary customer service to internal and external constituencies.

Other duties, as assigned.


Effective verbal and written communication skills.

Ability to leverage paid and internal digital marketing channels to drive revenue and fan engagement.

Ability to analyze data from multiple sources to make informed decisions.

Ability to present a professional demeanor while delivering a high level of internal and external customer service.

Ability to work evenings and weekends to meet the business needs of the unit.

Ability to write proposals and scripts and the ability to describe ideas, and/or plans clearly and effectively in written format.

Ability to communicate clearly and to convey thoughts, ideas and plans clearly to coaches, administrators and other athletics staff members.

Ability to perform multiple tasks and responsibilities in an efficient manner.

The selected candidate will pass a background check. This is a full-time position with UVa benefits. Employees benefits package highlights include:

Moving and relocation reimbursement assistance

22 days of paid time off, increasing with service; 13+ paid holidays each year, in addition to paid time off

Parental and Community Service Leave

Health plan with options to meet healthcare and financial needs

Retirement benefits

Tuition and professional development benefits

Employee wellness program featuring activities to earn up to $500/year.

Required Qualifications

Education   Bachelor’s Degree in English or Communications.
Experience   At least one year of related experience.
Preferred Qualifications
Education   Master’s Degree

2-4 years of Athletics marketing, digital engagement, advertising and/or data analytics experience.

Knowledge of website and marketing analytics tools.

Familiarity with digital marketing platforms, including paid social, Google Search, Display and Discovery as well as Google Analytics.

Computer Applications: Familiarity with Adobe PhotoShop.

Application Process Please do not forward any applicant materials directly to staff of the Department of Athletics, as only applications received through this system will be considered.   This position is open until filled, and the priority deadline for applications is March 31, 2023.
Please apply through Workday , external candidates please search for R0045892. Complete an application online with the following documents: 


Cover letter 

Contact information for three references

Upload all materials into the resume submission field, multiple documents can be submitted into this one field. Alternatively, merge all documents into one PDF for submission. Applications that do not contain all required documents will not receive full consideration. For questions about the application process, please contact Michele Jarman , Academic Recruiter.