Overview

Syracuse, New York, Job Description: Reporting to the Director of Communications and in collaboration with Division of Marketing and Communications partners, the Assistant Director for Marketing is a key member of the Newhouse School’s communications team, responsible for the development, implementation and ongoing evaluation of an integrated digital content strategy that supports school goals and targets key audiences within a One University framework.  Bringing deep knowledge of best practices in content strategy and content marketing, this person will help drive audience awareness and engagement across Newhouse’s marketing channels and help grow the school’s web traffic and social reach through engaging digital content.  This person has responsibility to understand and follow brand guidelines and coordinate with Marketing related to the university’s global content calendar.  This person must have expert knowledge of SEO and web analytics and will monitor content performance using analytics reporting tools and provide regular dashboard reports and recommendations.  This person has responsibility to work within established university brand standards, governance (digital, including social media), and approach.  He or she will identify, write and edit a large volume of content, and direct the production of print, digital and video projects.

Source ⇲