Overview

Greenville, South Carolina, Assistant Director of Digital Marketing Welcome to Furman University’s Career Site! IMPORTANT : Load all documents in the My Experience area under Resume/CV . This may include your resume/C.V., cover letter, unofficial transcript, teaching philosophy, etc. Please wait for all documents to finish uploading before clicking Next. If the process times out you will lose your progress, so please ensure you have all necessary documents available before starting. The drop-down lists only display so many options: please type into a drop-down list to search for your option. For example: in Field of Study, you may need to enter your field name. If you have no field, type ‘None.’ If you have previously applied, make sure your information is current as you can transfer it to another application. Prior to submitting your application, verify all information for accuracy and ensure you have uploaded all appropriate documents. Once submitted, you will not be able to edit your application other than to change your contact information. If you have any questions or need assistance, please contact the Office of Human Resources via email at humanresources@furman.edu or by calling 864-294-2217. Job Title: Assistant Director of Digital Marketing Job Family: Professionals Full-Time/Part-Time: Full time Compensation Grade: 7S Pay Type: Salary Department: Digital Marketing Job Summary: The Assistant Director of Digital Marketing helps the university achieve its goals related to brand awareness and affinity, student recruitment, fundraising, and alumni engagement through the ongoing enhancement and optimization of the university’s public-facing websites and digital communications. The position oversees the planning, design, implementation and ongoing maintenance of websites and digital communications campaigns, including the development and implementation of mobile platforms, email marketing, content/inbound marketing and other demand-generation communications and marketing programs. This individual will have demonstrated experience and expertise in creating, executing and tracking successful digital campaigns. The Assistant Director of Digital Marketing must have the ability to pursue projects from conception to completion and possess the ability to work successfully in a fast-paced, deadline-driven environment. The position requires a combination of digital marketing expertise with technical proficiency in the administration of the WordPress web content management system. This role requires a mastery of email marketing, content marketing, SEO, and user-experience (UX) skills to reach website conversion goals and increase visitor engagement. The Assistant Director of Digital Marketing will report to the Senior Director of Web and Digital Marketing and will lead the digital operations team consisting of a developer and web content manager. Job Description: Required: Bachelor’s degree in marketing, computer science, digital marketing, information technology or related field. Five or more years of experience successfully managing digital marketing projects with an emphasis on both organic and paid campaigns. Experience with SEO campaign creation and implementation along with the use of SEO tools such as BrightEdge, Moz, ScreamingFrog and SpyFu to audit performance and provide reporting on digital marketing efforts. Strong knowledge of analytics tools such as Google Analytics or Adobe Insights with demonstrated ability to create campaign reports, develop insights and adjust strategies. Knowledge of email marketing principles and tools such as Constant Contact, Mailchimp, etc. Web content administration experience using WordPress (CMS). Knowledge of conversion optimization and user experience (UX) principles and methodologies. Strong problem-solving skills with ability to rapidly develop and implement solutions. Hunger for innovative techniques, tools and emerging best practices. Ability to lead cross-functional teams and build consensus among non-technical clients. Demonstrated ability to successfully manage and lead a team. Experience directing the work of vendors and third-party agencies. Experience with A/B and multivariate testing. Customer service orientation with a can-do attitude. Ability to communicate well, both verbally and in written form. Self-confidence and strong organizational and project management skills are essential. Preferred: WordPress development knowledge. Required Documents Resume/CV Cover letter Online portfolio of digital campaign samples including results Education Requirements: Certification Requirements: Job Posting End Date (if date is blank, posting is open ended): To apply, visit https://furman.wd5.myworkdayjobs.com/en-US/Furman_Careers/job/Main-Campus/Assistant-Director-of-Digital-Marketing_R001077 Furman is an Equal Opportunity Employer committed to increasing the diversity of its faculty and staff. The University aspires to create a community of people representing a multiplicity of identities including gender, race, religion, spiritual belief, sexual orientation, geographic origin, socioeconomic background, ideology, world view, and varied abilities. Domestic partners of employees are eligible for comprehensive benefits. Copyright 2017 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency jeid-5ad528a349aff94fa8b94f25053b00b7

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