Overview

Minneapolis, Minnesota, We are seeking an experienced Digital Content Marketing Manager to join our team at Ameriprise. This is an outstanding opportunity within the Consumer Content team to partner closely with product, analytics and other business partners across the firm to deliver compelling digital content experiences to prospects and clients. In this role, you will provide strategic insight to guide content strategy best practice for digital channels. This includes working with outside agencies and internal partners to develop digital content and creative that drives the user experience. The ideal candidate will be results-driven and passionate about learning, testing, analyzing and optimizing the consumer digital experience to meet business objectives and goals. This position has a broad reach across the firm, working with several business partners, so strong relationship and communication skills are needed. Demonstrated skills ??? Results driven, proactive self-starter. ??? Ability to manage multiple projects and meet deadlines. ??? Flexible and adaptable to handle a fast-paced work environment. ??? Ability to work independently and with ambiguity. Responsibilities Deliver digital content strategies and best practices within sites and channels to support client and prospect journeys that drive results. Represent the content point-of-view within the digital agile teams. Collaborate with internal and external partners to create and optimize content for digital, ensuring content is compliant and conveys the brand and voice of the organization. Ensure content follows accessibility guidelines and SEO best practices. Oversee high quality execution of creative deliverables by leading or contributing to the visual design direction for the website. This includes articles, videos, illustrations and infographics. Monitor content effectiveness and implement optimizations; recommend new tactics, features and enhancements through understanding and leveraging findings from site and channel analytics. Maintain content inventory maps and monitor digital content to ensure it remains accurate, compliant and reflective of our brand. Required Qualifications Bachelor’s degree or equivalent. 5+ years of experience in digital marketing, content development and management. Solid understanding of front-end interactive design solutions for back-end systems. Demonstrated ability to meet compressed deadlines and timeframes. Experience in a collaborative work environment to create digital media, usability, information architecture, and/or interactive design. Strong written communication, project management and collaboration skills. The required qualifications should remain the same unless there is something incorrect. You can add additional requirements to the Preferred qualifications section below Preferred Qualifications Experience working in an agile work environment; familiarity with agile project management. Familiarity with content management and project collaboration systems. (e.g. Jira, Smartsheet, Bloomreach etc.). Bachelor’s degree in Business, Marketing, English/Journalism or a related field; or shown experience in financial services industry or similarly regulated industry. Familiarity with wealth management and asset management, Ameriprise target audiences including affluent segments, and competitor activities. About Our Company At Ameriprise Financial, we’re not just in the business of helping clients with their financial goals – we also help our advisors and employees reach their true potential by embracing an inclusive and collaborative culture. We celebrate the unique qualities and reward the contributions of our talented, passionate employees. If you’re motivated and want to work for a strong, ethical company that cares about you and your community, take the next step with Ameriprise Financial. Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.

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