Overview

Minneapolis, Minnesota, We have an exciting opportunity for a Digital Content Marketing Senior Coordinator to join our team at Ameriprise. This is an outstanding opportunity within the Consumer Content team, working with colleagues across the firm to deliver compelling omnichannel content experiences to clients and prospects. In this role, you will join a team of content marketers who create marketing materials for Ameriprise advisors. You will be responsible for supporting the development of new content in addition to making content updates across multiple channels and platforms, including advisor websites, social media, email, print and digital collateral, etc. This role will support the advisor channel content team, coordinating omnichannel projects and assisting with the development marketing materials. This position has a broad reach across the firm, working with several business partners, so strong relationship and communication skills are needed. This position reports to the Senior Manager, Content Marketing. Responsibilities ??? Coordinate omnichannel initiatives, creating timelines, organizing material creation, and managing compliance and leader reviews ??? Support the development of new content and assist with updates to consumer-facing educational seminars ??? Maintain a library of digital and print collateral materials, partnering with team members to identify and implement content updates ??? Contribute to ongoing competitive monitoring across several advisor channels including social media, advisor websites, etc ??? Oversee and maintain the content management platform (CMP) for advisor channels. Collaborate with channel owners to add, track and decommission content items. ??? Contribute to and support the creation of innovative strategies for social media, email and website content. ??? Review and evaluate the need for updating digital content on an ongoing basis. Independently review existing digital content and/or design to ensure it remains accurate, compliant and reflective of our brand. Evaluate performance and make recommendations on updates/enhancements and/or decommissions. Required Qualifications ???High School or GED education level required ???1-3 years of relevant experience required ???Content marketing and communications experience. ???Excellent verbal and written communication skills. ???Detail oriented and self-motivated. ???Competency with Microsoft Office (Word, Excel, PowerPoint). ???Experience collaborating on projects. Preferred Qualifications ??? Experience writing content for multiple digital channels (websites, social media). ??? Ability to balance timelines of multiple assets across a variety of topics. ??? Understanding of content marketing principles, writing standards and marketing best practices ??? Ability to work with various stakeholders to build alignment and support cross-functional marketing initiatives About Our Company At Ameriprise Financial, we’re not just in the business of helping clients with their financial goals – we also help our advisors and employees reach their true potential by embracing an inclusive and collaborative culture. We celebrate the unique qualities and reward the contributions of our talented, passionate employees. If you’re motivated and want to work for a strong, ethical company that cares about you and your community, take the next step with Ameriprise Financial. Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.

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