Cincinnati, Ohio, Current UC employees must apply internally via SuccessFactors > http://bit.ly/UCEMPL   Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 47,000 students, 10,500 faculty and staff and 330,000 alumni, UC combines a Top 35 research university with a physical setting The New York Times calls “the most ambitious campus design program in the country.”   With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, eight straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 athletic conference, UC’s momentum has never been stronger. UC’s annual budget tops $1.6 billion and its endowment totals $1.9 billion.   Job Overview The Digital Content Specialist will manage the web/digital presence and assist with content initiatives for the University of Cincinnati College of Engineering and Applied Science as a member of the marketing communications team. This role requires someone with strong writing and communication skills who has the ability to apply those skills to a variety of formats, especially the web.   Position is hybrid with a blend of in-office and remote work. Essential Functions Manage and optimize the content and experience on the college’s website using the university’s content management system.  Write, edit, and publish digital content while enforcing the university’s style guide. Assist with strategies for keeping content fresh and dynamic. Coordinate with the university’s technical, digital and user experience teams to ensure accessibility, functionality and performance of the college’s website, specifically ensuring compliance with sections 504 and 508 of the Americans with Disabilities Act. Manage and assess website analytics, utilizing and reporting data to provide guidance for enhancement and improvement. Write communications materials and blog posts with SEO best practices incorporated. Assist in the implementation of the college’s content strategy. Develop content and implement digital marketing tactics and lead generation campaigns to attain undergraduate and graduate recruitment and enrollment goals. Assist with market research, benchmarking, and surveys to optimize the performance of digital strategies. Perform related duties based on departmental need. This job description can be changed at any time. Required Education Bachelor’s Degree. Five (5) years of relevant work experience and/or other specialized training can be used in lieu of education requirement. Required Experience One (1) year of experience related to content creation, web content management, social media management, or marketing communications. Knowledge of HTML, CSS and Adobe Creative Suite. Understanding of Web Content Accessibility Guidelines (WCAG). Additional Qualifications Considered Experience with AEM or similar content management systems. Experience with Google Ads and Google Analytics. Basic knowledge of web design and UX best practices; the job does not require coding/programming. Knowledge of SEO best practices and tools. Superb communication skills, including impeccable writing and editorial skills and command for the English language. Ability to master digital tools and platforms used for content creation and publication. Strong interpersonal skills, including working with people from diverse backgrounds and cultures. Excellent time-management skills. Ability to prioritize tasks and meet deadlines. Ability to work well in a collaborative team environment. Excellent multitasking, organizational and analytical skills with strong attention to detail. Interest/motivation to expand your skillset, if you possess some of the listed qualifications, but not all.  Physical Requirements/Work Environment Office environment/no specific unusual physical or environmental demands. Application Process A resume and cover letter are required and must be submitted as part of the online application process. Please use the ‘additional documents’ feature as needed for these items. Compensation and Benefits UC offers a wide array of complementary and affordable benefit options, to meet the financial, educational, health, and wellness needs of you and your family. Eligibility varies by position and FTE. Competitive salary range in the $40,000s dependent on the candidate’s experience. Comprehensive insurance plans including medical, dental, vision, and prescription coverage. Flexible spending accounts and an award-winning employee wellness program, plus an employee assistance program. Financial security via our life and long-term disability insurance, accident and illness insurance, and retirement savings plans. Generous paid time off work options including vacation, sick leave, annual holidays, and winter season days in addition to paid parental leave. Tuition remission is available for employees and their eligible dependents. Enjoy discounts for on and off-campus activities and services.   The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.   The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / Minority / Female / Disability / Veteran.   REQ: 92556