Overview

Ann Arbor, Michigan, Job openings are posted for a minimum of seven calendar days.  This job may be removed from posting boards and filled any time after the minimum posting period has ended. A cover letter, attached as the first page of your resume, describing how your experience meets the job requirements of this posting, is required for consideration of this position.  The School of Nursing seeks to recruit and retain a diverse workforce as a reflection of our commitment to serve the diverse people of Michigan, to fulfill the School’s strategic plan, and to sustain the excellence of the School of Nursing. To learn more about diversity, equity, and inclusion visit: http://nursing.umich.edu/diversity/dei-faculty-and-staff . Please visit http://www.nursing.umich.edu/ for more information about the School. The University of Michigan, School of Nursing (UMSN) is seeking a new team member for the Office of Communications and Marketing. This position will focus on creating and optimizing the impact of content for UMSN’s digital marketing and communications campaigns, as well as, creating print and other marketing material as needed. As a content creator, you will contribute as a writer, video producer, procure and manage original images, provide art direction for graphics used in content packages and strategize the most effective use of UMSN content on multiple digital outlets. In your role providing digital marketing support for UMSN major events and campaigns, you will need to define project scopes and coordinate project timelines with internal and external partners. Diversity is highly valued and applications from members of underrepresented groups are strongly encouraged to apply. Help design, coordinate and implement digital marketing activities, including, but not limited to: search engine optimization and search engine marketing, marketing database, email, social media and display advertising campaigns. Manage day-to-day social media content for all UMSN social media properties, plan long-term social media calendar to support overarching marketing and communications strategy and create monthly reporting documents on all social media activity. Coordinate projects at UMSN that require digital marketing support, including: events, annual website updates and recruiting and admissions. Create and edit video content used to move social media goals forward. Basic knowledge of video editing products, including iMovie, Adobe After Effects. Contribute written and visual content to be used for various internal, print and digital channels, including serial publications, social media, advertising and press releases. Develop and maintain databases for marketing programs. Manage email, text, social media and display ad campaigns, and provide reports and analysis on those campaigns. Work with vendors, such as market research firm, printers and ad agencies to request quotes and support production needs. Support staff, faculty, and student nursing groups with assistance promoting approved events with appropriate materials and outreach. Update and create webpage content in the Drupal content management system. Track and complete work assignments sent by faculty, staff, and students to the school’s communications request tracking system. The above statements are intended to describe the general nature and level of work to be performed and are not an exhaustive list of all associated responsibilities. SUPERVISION RECEIVED Supervision is received from the Director of Communications and Marketing Education and Experience : Bachelor’s degree in marketing, communications, business or related field is required.   Two (2) to five (5) years of relevant marketing and communications work experience is required. Experience writing feature articles, press releases, ad copy and/or social media content. Demonstrable experience managing search engine optimization and search engine marketing, marketing database, email, social media and display advertising campaigns. Experience with web-based email marketing services (e.g., Mail Chimp, Constant Contact). Experience with A/B testing of paid media. Working knowledge of HTML, CSS, and JavaScript. Excellent computer skills, including demonstrated proficiency in Microsoft Office products including Word, Outlook, Excel, PowerPoint; and Google Suite. Familiarity with the Adobe Creative Suite software package, including InDesign, Illustrator and Photoshop. Knowledge of AP-style writing format helpful. Candidate must have excellent communication skills, with the ability to receive and convey information clearly and concisely for various mediums. Attributes: Ability to synthesize information from multiple data sources in order to optimize digital campaign impact. Candidate must have excellent customer service orientation, attention to detail, strong interpersonal skills, and organizational skills. Demonstrated ability to work independently with minimal supervision with diverse teams of people in a diplomatic, collaborative and effective manner. Ability to learn new software and web applications quickly. Demonstrated time management skills and ability to manage multiple projects. Demonstrated problem solving and conflict resolution skills with analytical and critical thinking skills. Demonstrated ability to work well under time constraints and meet deadlines. Ability to serve diverse populations. Ability to promote the School of Nursing’s Declaration of Values to E mpower each other to interrupt or   disrupt disrespect; P ractice communication that is beneficial, kind and true; I nspire and be inspired by   our members’ worth, significance and integrity; C ultivate respect for ourselves and others routinely,   publicly and privately. Shift/Hours/Days: 8:00 a.m. – 5:00 p.m., Monday through Friday; may include some occasional weekend or evening hours. Salary: Salary is commensurate with the qualifications and experience of the selected candidate. We encourage all interested parties to apply. The University of Michigan is an equal opportunity/affirmative action employer. U-M COVID-19 Vaccination Policy COVID-19 vaccinations, including one booster when eligible , are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine.  This includes those working remotely and temporary workers.   More information on this new policy is available on the U-M Health Response website or the UM-Dearborn and UM-Flint websites.

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