Midvale, Utah, Zions Bancorporation is one of the nation’s premier financial services companies operating as a collection of great banks under local brands and management teams in high-growth western markets. Zions is regularly recognized by American Banker as one of the “Best Banks to Work For” and as having a top banking team in its list of “The Most Powerful Women in Banking.” Our customers consistently vote us as the best bank in our local markets., We value our employees, and we are committed to search out, recognize and create fulfilling opportunities for outstanding people within our organization, rewarding them for their contributions to our success. We recognize that banking is a “local” business, and that to be successful, we must have very strong ties to the communities we serve and strong relationships with our customers.     With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is dedicated to being an employer of choice in our communities. At Zions, the possibilities are endless. You bring the talent; we bring the opportunity.     Zions Bancorporation is seeking a highly motivated and experienced Digital Marketing Data Manager to join our team. The ideal candidate will have a strong understanding of data analysis and forecasting. They will be responsible for overseeing the Enterprise Digital Marketing (EDM) roadmap, using the data to identify new business opportunities and determine the best utilization of data to support business strategy and ensure maximum revenue from marketing spend.   If you love digital marketing, enjoy finding creative solutions using sales and marketing data, and are motivated by the idea of transforming legacy business models, we would love to chat.     Roles and Responsibilities:   Oversee EDM data roadmap, using data to identify new business opportunities Determine best utilization of data to support the business’s strategy and ensure maximum revenue from marketing spend   Build ML models and algorithms that will be used to reinforce marketing communication strategy   Collaborate with stakeholders throughout the company to assess and prioritize business intelligence and reporting needs; develop key performance indicators and dashboards and deliver reporting and analytic solutions to stakeholders providing data-driven insight into business performance, issues, and initiatives Partner with IT and data teams to manage implementation and administration of business intelligence reporting systems and tools   Establish standards and best practices for business intelligence and reporting   Recommend improvements to maximize process efficiency and report management   Drive information governance and data quality across Enterprise Marketing   Support and promote data reporting standards across enterprise and affiliate marketing groups   Evaluate the need of data ingestion into the operational or integrated data warehouse or big data platform to meet reporting and analytical business needs   Support digital marketing activity trend analysis   Forecast planned marketing activity performance   Collaborate with EDM team members to solve problems, brainstorm, develop solutions and build consensus       Desired Qualifications:   Experience in data modeling and management, statistics, marketing analytics, digital marketing analytics, data science, artificial intelligence, or other relevant areas   Extensive knowledge of data structures, report writing, statistical modeling, and analytical frameworks   Working knowledge of SQL, Power BI, Python, Adobe Analytics, Salesforce Marketing Cloud and/or other relevant marketing platforms   Experience creating data visualizations using Power BI   Familiarity with data from digital advertising platforms such as Google Ads, Facebook, Instagram, and LinkedIn   Ability to perform root cause analysis   Familiarity with banking products   Good management, organizational, and written and verbal communication skills   Ability to set and maintain high quality work standards   Ability to deal effectively with people in various job capacities   Exceptional degree of ingenuity, creativity, and resourcefulness in decision-making and problem solving   Ability to perform data analysis and build ML models with an understanding of ML algorithms   Experience designing, developing, and modifying data infrastructure to accelerate the process of data analysis and reporting   Minimum Qualifications:   5+ years experience data analysis, forecasting, or related field   Bachelors degree in a relevant discipline, MBA a plus   Skilled with programming and scripting languages (SQL, Python, GCP)    Strong analytical, organizational, and problem-solving skills    Experience building tools to automate data collection   Experience with machine learning and AI   Familiarity with data management tools   Experience with database management software     Benefits:    Medical, Dental and Vision Insurance – START DAY ONE!    Life and Disability Insurance, Paid Parental Leave and Adoption Assistance   Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts   Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays   401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience   Mental health benefits including coaching and therapy sessions   Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire   Employee Ambassador preferred banking products   Illusion