Overview
Midvale, Utah, Zions Bancorporation is one of the nation’s premier financial services companies operating as a collection of great banks under local brands and management teams in high-growth western markets. Zions is regularly recognized by American Banker as one of the “Best Banks to Work For” and as having a top banking team in its list of “The Most Powerful Women in Banking.” Our customers consistently vote us as the best bank in our local markets., We value our employees, and we are committed to search out, recognize and create fulfilling opportunities for outstanding people within our organization, rewarding them for their contributions to our success. We recognize that banking is a “local” business, and that to be successful, we must have very strong ties to the communities we serve and strong relationships with our customers. With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is dedicated to being an employer of choice in our communities. At Zions, the possibilities are endless. You bring the talent; we bring the opportunity. Zions Bancorporation is seeking a highly motivated and experienced Digital Marketing Data Manager to join our team. The ideal candidate will have a strong understanding of data analysis and forecasting. They will be responsible for overseeing the Enterprise Digital Marketing (EDM) roadmap, using the data to identify new business opportunities and determine the best utilization of data to support business strategy and ensure maximum revenue from marketing spend. If you love digital marketing, enjoy finding creative solutions using sales and marketing data, and are motivated by the idea of transforming legacy business models, we would love to chat. Roles and Responsibilities: Oversee EDM data roadmap, using data to identify new business opportunities Determine best utilization of data to support the business’s strategy and ensure maximum revenue from marketing spend Build ML models and algorithms that will be used to reinforce marketing communication strategy Collaborate with stakeholders throughout the company to assess and prioritize business intelligence and reporting needs; develop key performance indicators and dashboards and deliver reporting and analytic solutions to stakeholders providing data-driven insight into business performance, issues, and initiatives Partner with IT and data teams to manage implementation and administration of business intelligence reporting systems and tools Establish standards and best practices for business intelligence and reporting Recommend improvements to maximize process efficiency and report management Drive information governance and data quality across Enterprise Marketing Support and promote data reporting standards across enterprise and affiliate marketing groups Evaluate the need of data ingestion into the operational or integrated data warehouse or big data platform to meet reporting and analytical business needs Support digital marketing activity trend analysis Forecast planned marketing activity performance Collaborate with EDM team members to solve problems, brainstorm, develop solutions and build consensus Desired Qualifications: Experience in data modeling and management, statistics, marketing analytics, digital marketing analytics, data science, artificial intelligence, or other relevant areas Extensive knowledge of data structures, report writing, statistical modeling, and analytical frameworks Working knowledge of SQL, Power BI, Python, Adobe Analytics, Salesforce Marketing Cloud and/or other relevant marketing platforms Experience creating data visualizations using Power BI Familiarity with data from digital advertising platforms such as Google Ads, Facebook, Instagram, and LinkedIn Ability to perform root cause analysis Familiarity with banking products Good management, organizational, and written and verbal communication skills Ability to set and maintain high quality work standards Ability to deal effectively with people in various job capacities Exceptional degree of ingenuity, creativity, and resourcefulness in decision-making and problem solving Ability to perform data analysis and build ML models with an understanding of ML algorithms Experience designing, developing, and modifying data infrastructure to accelerate the process of data analysis and reporting Minimum Qualifications: 5+ years experience data analysis, forecasting, or related field Bachelors degree in a relevant discipline, MBA a plus Skilled with programming and scripting languages (SQL, Python, GCP) Strong analytical, organizational, and problem-solving skills Experience building tools to automate data collection Experience with machine learning and AI Familiarity with data management tools Experience with database management software Benefits: Medical, Dental and Vision Insurance – START DAY ONE! Life and Disability Insurance, Paid Parental Leave and Adoption Assistance Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience Mental health benefits including coaching and therapy sessions Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire Employee Ambassador preferred banking products Illusion
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