Singapore, Singapore, Responsibilities: Plan and coordinate overall digital marketing and paid media strategy Build full funnel campaigns with a single customer view Create scorecards to track performance Provide data driven marketing recommendations Ensure effective implementation of the strategy across markets Continuously identify opportunities to define target audience, optimise CPA and maximise returns Requirements: Minimum 10 years of experience in paid media/performance marketing preferably in financial services Track record in launching large scale marketing campaigns Excellent communications and interpersonal skills Ability to interact positively and professionally at all levels EA License no.: 16S8066 / Reg no.: R1329129