Overview

Los Angeles, California, Please review the Affirmative Action and Equal Opportunity Plan page for more details regarding your rights and obligations as a job candidate. USC Auxiliary Services , one of the largest divisions at The University of Southern California, is focused on making a difference for over 65,000 students, athletes, faculty, staff, and guests who visit our campuses each day.  Through our innovative services, our six central business units (USC Bookstores, USC Hospitality, USC Housing, USC Transportation, the USC Hotel and the Los Angeles Memorial Coliseum) collectively create the best USC experience for future leaders, scientists, filmmakers, engineers, and doctors alike. Auxiliary Services works tirelessly to welcome all visitors into the Trojan family. We are driven to succeed by our commitment to uphold our six unifying values in  Integrity, Excellence, Well-Being, Open Communication, Accountability, and Diversity, Equity, and Inclusion . We are seeking a Digital Marketing Manager to join our rapidly growing team. The Opportunity: The USC Auxiliary Services Marketing team is seeking a dedicated individual who is passionate about digital marketing to join their team as Digital Marketing Manager. The Digital Marketing Manager will define the digital brand marketing strategy and go-to-market plan to drive incremental traffic, sales, and customer acquisition goals for the Auxiliary Services business units. This position will oversee the development and management of full-funnel acquisition marketing strategy across relevant channels (website, search, remarketing, content, display, affiliate, social). The person in this role will also determine marketing plans, budgets, targeting, timing, and other elements of digital campaign planning. In addition, they will partner with CRM, UX, ecommerce, content, and design teams to generate best-in-class digital campaigns and experiences. The ideal candidate has end-to-end experience across strategy, operations, activations, and analytics. The Accountabilities: Design, manage, and scale digital customer acquisition programs including SEO/SEM, paid and earned social media, retargeting, affiliate, display ad networks, etc. Plan, implement and manage end-to-end performance marketing strategy. Determine marketing KPIs (ROAS, CPA, CPM, CTR, etc.). Develop rolling 12-month marketing calendar and go-to-market execution. Manage digital marketing operations including campaign execution, weekly campaign priorities, optimization, best practices, A/B creative/copy testing, landing page testing, performance analysis, reporting and insights/recommendations Function as subject matter expert on customer journey, identify any gaps and makes recommendations; maintain optimum path to purchase via continuous testing Plan and execute all SEO/SEM initiatives, including site audits, keyword analysis, competitive analysis, campaign structuring, on-site code implementation and optimization, local listing development, and link building Define long-term vision for affiliate partnerships; measure, track, and enhance success Craft paid/organic social strategy (Facebook, Instagram, TikTok, Snapchat, Pinterest, Reddit, emerging platforms) to drive new customers, including key product releases, promotions, and lifestyle marketing Brainstorm new and creative growth strategies Educate business units on impact of digital media spend Perform other related duties as assigned or requested. The University reserves the right to add or change duties at any time. The Qualifiers: Minimum Education: Bachelor’s Degree. Combined experience/education as substitute for minimum education Minimum Experience: 5 years of direct-to-consumer web marketing, performance strategy, or growth marketing experience within an agency or brand environment. Minimum field of Expertise: Experience in large-scale website SEO; experience partnering with designers on implementing great SEO alongside excellent UX/UI is preferred. Must have Google Analytics Certification. Strong analytics with intermediate Excel knowledge (pivot tables, etc.). Expert knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Proven understanding of how to plan, develop, execute and optimize paid digital campaigns within large ad networks such as Facebook and Google suite. Detailed oriented: but can also see the forest from the trees, balancing the intricacies of SEO with strategic company objectives. Ability to establish and analyze KPI’s including traffic, conversion, and AOV, and the ability to offer well-presented insights based on findings. Familiarity with third-party CPC, CPL, and CPM platforms and networks. Experience in optimizing landing pages and user funnels. Extensive expertise in affiliate networks or SaaS platforms (ShareASale, Commission Junction, etc.), strong analytical skills for optimizing, and experience developing strong relationships with affiliates and networks. Familiarity with remarketing/audience creation platforms like LiveRamp, Google Analytics, DMPs, and CDPs, with knowledge on various forms of digital tracking. Effective communicator, and ability to translate data into conversational terms and break down complex digital language into easy-to-understand details. What We Prefer : Preferred Education: Master’s Degree Preferred Experience: 5 years The Trojan Family Rewards: We pride ourselves in creating the BEST USC EXPERIENCE , and that begins with our employees! We offer a wide variety of benefits and programs that support our staff and their families. For more information please visit http://benefits.usc.edu . This support advocates work-life balance and employee well-being. As members of the Trojan family, employees are connected by the traditions and history that make us proud to be Trojans! As an equal opportunity employer, USC values and promotes diversity, equity and inclusion in the workplace. The work culture thrives on mutual respect, trust, and synergy amongst all of its members. USC has great minds that transform the world with their talents and research. Will you be one? Join us! FIGHT ON! Minimum Education: Bachelor’s degree, Combined experience/education as substitute for minimum educationMinimum Experience: 5 years, Combined education/experience as substitute for minimum experienceMinimum Field of Expertise: Experience in large-scale website SEO; experience partnering with designers on implementing great SEO alongside excellent UX/UI is preferred. Must have Google Analytics Certification.

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