Overview

Remote, Washington, The reasons to work at MultiCare are as unique as the people who do. Join us for the professional challenges you seek. In the settings you prefer. With schedules that fit your life. Learn more at www.multicarejobs.org Position Summary: The Manager, Digital Marketing oversees team of digital marketing specialists and supports and executes MultiCare’s digital marketing strategies in collaboration with our system, regional and network Marketing teams. Enhances brand awareness in the digital space and drives website traffic to acquire leads/customers.Collaborates with internal and external partners to deliver strategic and effective marketing campaigns and programs to meet goals of volume, market share and other metrics.Position is responsible for managing the day-to-day consumer volume-driving activities as well as the advertising strategies and tactics to grow the brand, patient loyalty and service line volumes for the system.Leads a team to develop and implement digital marketing tactics and campaigns to help grow clinical volumes for MultiCare Health System, raise awareness about MultiCare Health System clinical services and enhance reputation both locally and nationally.Develops strategic recommendations that reflect both the knowledge of each service line’s business and objectives, as well as creative thinking to continuously drive the business; proactively share ideas and recommendations with marketing leadership and service line team members.Develop strategic plans for display, remarketing and paid social advertising and drive the execution of these campaigns both in-house and with agency support.Collaborate with Marketing team on customer journey mapping, creating a meaningful experience across all campaigns. Minimum Requirements: Ten (10) years of experience working in a marketing, digital marketing or ecommerce Education/Licenses/Certifications: Bachelor?s degree in Business, Marketing or related field Position Type: Full-Time Regular Full Time Employee: Yes Primary Shift: Day Work Schedule: Day

Source