Overview

, Your new role Develop digital strategy and campaigns to help increasing the awareness of the bank’s social media platform and community. Develop digital branding contents including written and visual materials to promote the bank’s presence. Participate in client proposition responsibilities to help identify marketing target audiences on a digital perspective. Explore collaboration opportunities with other brands or influencers to help promoting the bank’s value. Manage social media platforms including Instagram, Facebook, YouTube, etc. Keep track with KPI and reactions from the community, provide analysis and learning from data reports for future reference and further actions. Keep track with the system and to make sure sales acquisitions could be driven through digital marketing campaigns. What you’ll need to succeed Bachelor degree in the related field. 7+ years of working experience within the digital marketing area, ideally within banking. Strong hands on experience with social media management, channels such as Facebook, Instagram, YouTube, etc. Knowledge in SEO. Passionate in Social Media and Digital Marketing. What you need to do now If you’re interested in this role, click ‘apply now’ to forward an up-to-date copy of your CV, or Keith Ho now at +852 2230 7474. Alternatively, you may also share Keith your CV to Keith.Ho@Hays.com.hk. If this job isn’t quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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