Chicago, Illinois, TCS Education System is currently seeking a Digital Marketing Manager to join the Marketing department.
The Digital Marketing Manager supports the marketing department’s strategic digital marketing initiatives. They will be responsible for bringing brand, product and consumer insights together with digital paid media to deliver on marketing goals. They will be responsible for leading paid digital marketing campaigns from concept to execution. The Digital Marketing Manager will work with the marketing team, including designers, marketing communications and cross-functional digital leads such as Digital Marketing Strategist(Content Optimization), Digital Strategy and Web Performance Manager (Web Performance and Accessibility) as well as vendors to launch campaigns on time and on budget.
They will be responsible for collaborating with the marketing team in support of all TCS Education System’s affiliate partner colleges and universities. The Digital Marketing Manager will manage the Paid Media Specialist and the Digital Measurement and Insights Strategist.
POSITION RESPONSIBILITES INCLUDE, BUT ARE NOT LIMTED TO:
Collaborate with cross-functional digital team to plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Lead, manage and mentor assigned team
Other duties and project management as assigned
Proven working experience in digital marketing
Experience leading and managing marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Thorough understanding of branding principles and tactics throughout multiple forms of media.
Strong collaboration skills to work cross-functionally with the rest of the marketing department, organization and affiliate partners
Strong analytical skills and data-driven thinking
Knowledge of ad serving tools (e.g., DART, Atlas)
Up-to-date with the latest trends and best practices in online marketing and measurement
Outstanding ability to think creatively and identify and resolve problems
Excellent verbal and written communication skills
Ability to work within a team and independently
Strong organizational, time management, and analytics skills
Mentorship and leadership skills to support team development
Bachelor’s Degree in marketing, or related concentration.
Minimum 5+ years marketing experience with practical responsibilities across multiple marketing disciplines
Experience leading and managing a team OR leading and managing extensive projects in a cross-functional environment
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Must have solid proficiency with MS Office software – particularly Excel and PowerPoint
TCS Education System offers a generous compensation and benefits package, as well as the opportunity to work for a leader in the field of education. Some of our key benefits include: generous paid time-off, medical and dental coverage, company-paid life and disability insurance, retirement plan with employer contribution, multiple flexible spending accounts (FSA), tuition reimbursement, professional development, and regular employee appreciation events.
TCS Education System is an Equal Opportunity Employer.