Columbia, South Carolina, Classification Title: Public Information Director I College/Division: Darla Moore School of Business Department: DMSB Marketing & Communications Advertised Salary Range: $41,777 Advertised Job Summary: The Digital Marketing Manager works directly under the supervision of the Director of Marketing and Communications to build, launch, optimize and execute digital PPC marketing campaigns for the Darla Moore School of Business. This includes developing digital marketing strategies to optimize customer engagement and campaign performance based on industry standards, as well as tracking, analyzing, and reporting on campaign performance on an ongoing basis. The Digital Marketing Manager is also responsible for tracking and evaluating website traffic and SEO to optimize organic performance and ensure that the Moore School website adheres to market and industry best practices.   Advertised Minimum Qualifications : Master’s degree and 1 year professional experience related to the development and dissemination of informational material, or Bachelor’s degree and 3 years related experience. Full/Part Time: Full Time