Overview

Ann Arbor, Michigan, A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position. The Digital Marketing Manager will develop and implement marketing and communications strategies to promote the non-credit and online credit portfolio. A successful candidate will be able to analyze data, be a skilled writer, be a good leader, and be a self-starter. You will work closely with the College of Engineering’s marketing and communications team along with the marketing teams within each individual academic unit. Management & Strategy (20%) Co-develop digital marketing strategies that help determine budget, needed resources, metrics, and tactics Manage marketing staff; hire and train new marketing staff members Approve marketing staff schedules and timesheets Provide day-to-day supervision of marketing staff with constructive feedback and coaching Assist Director of Marketing, Business Development & Professional Education with annual marketing staff performance reviews Essential Functions (50%) In collaboration with the Director of Marketing, Business Development & Professional Education identify and implement the marketing strategy for credit and non-credit programs You will work closely with other marketing staff to develop digital marketing metrics to support resource allocation and the success of marketing campaigns Create tactical marketing plans that support lead generation and increased enrollment Develop marketing campaigns across different channels that highlight program value in relation to student outcomes Create and approve campaign content creation and delivery strategy across different channels You will create digital content through news stories, website, social channels, etc. with a focus on SEO Identify actionable insights and opportunities for operational improvement using data gathered from websites, advertisements, stakeholders, SEO rankings, and student feedback Support team’s use of Salesforce by maintaining adequate proficiency with Salesforce-related technologies You will partner with marketing colleagues across the College on content collaboration and amplification; and with external vendors as needed Determine how marketing activity can complement Business Development and Recruitment in relation to engagement with stakeholders such as recruiters, students, and alumni Manage implementation of digital marketing campaigns that support lead generation and enrollment by leveraging an evaluation framework that relies on metrics, analytics, and other data   Budget (20%) In collaboration with the Marketing, Business Development & Professional Education develop the marketing budget Implement and monitor the annual marketing budget You will analyze and forecast market demand for new and existing program Prepare and provide performance metrics and standard statistical reports to the Director of Marketing, Business Development & Professional Education Other (10%) Handle other assignments, as needed Participate in professional associations for professional development and to enhance brand awareness Bachelor’s degree required 3+ years of relevant digital marketing experience required Demonstrated experience with CMS and CRM platforms You will have working knowledge of SEO/SEM principles Excellent track record of utilizing data and analytics to drive cross-platform marketing strategies Demonstrated experience working with both internal and external cross-functional teams Exceptional teamwork, interpersonal & communication skills You will have experience with WordPress and Salesforce Excellent writing skills Experience working in Higher Education, especially in professional education and online degree marketing and recruitment The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks.  Background checks are performed in compliance with the Fair Credit Reporting Act. Job openings are posted for a minimum of seven calendar days.  The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled any time after the minimum posting period has ended. The University of Michigan is an equal opportunity/affirmative action employer. U-M COVID-19 Vaccination Policy COVID-19 vaccinations, including one booster when eligible , are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine.  This includes those working remotely and temporary workers.   More information on this new policy is available on the U-M Health Response website or the UM-Dearborn and UM-Flint websites.

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