, Assist in planning and executing digital marketing strategy, conduct market research, data analysis and user behavior understanding, to improve customer experience, reach KPI and increase brand awareness Plan and execute investment platform promotion campaigns, and manage the usage of online tools, including intranet, public website, email and social media accounts, and optimize campaign performance Generate, edit, publish and share content through online media platforms, including Facebook, Instagram, Twitter, Wechat and LinkedIn etc., that builds meaningful connections and encourage community members to response appropriately Leverage digital channels to assist in process improvement, enhance a better user experience and achieve business target Focus on market information, monitor competitors’ activities in order to keep abreast of changes on market Support PR and promotional campaign across different divisions and department Assist in database management Handle ad-hoc projects on request basis Strong analytical and communication skills Attention to detail