Overview

Charlotte, North Carolina, Position Number: 000435 Department: University Communications (UA) Employment Type: Permanent – Full-time Months Per Year: 12 Essential Duties and Responsibilities: Manage all aspects of email marketing (using Marketing Cloud), including template construction, list selection/uploads, automations, testing protocol, execution. Knowledge of email industry policies and best practices, (example: CAN – SPAM , CASL (Canadian Anti-Spam Legislation) and European Union’s General Data Protection Regulation ( GDPR ) and Accessibility). Act as project manager coordinating the process for email and e-newsletter production (setting and adhering to deadlines, copyediting, layout, deployment). Continuously strive to be the subject matter expert on digital marketing best practices and accessibility. Assist with digital construction and design of feature web stories. General web support using CMS platforms. Setup and execution of digital marketing pixel code. Link tagging support. Build, test and deploy personalized email marketing campaigns within Salesforce Marketing Cloud email studio. Setup campaigns and journeys in Journey Builder and build out dynamic content blocks. Deploy email campaigns using Email Studio, Interactions, Automations, and Journey builder. Develop Content Builder email templates and respective content blocks; requires strong HTML / CSS , AMPscript, Guide Template Language, Server-Side JavaScript. Build relational data models and corresponding data extensions. Build out elaborate journeys with multiple versions of emails using variable data and decision splits. Build complex email automations. Create reports of email tracking data and deliver internally. Respond to common business requirements and perform basic administrative functions within Marketing Cloud with support of the SFMC administrator. Ensure design and email layout is optimized, renders and functions correctly across multiple email clients, and is mobile friendly—strong attention to detail, quality assurance, and visual branding. Assist in designing and documenting solutions to leverage automation, dynamic content, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer engagement and response. Guide email marketing planning and strategy across University departments. Minimum Experience / Education: Required Minimum Qualifications: Bachelor’s degree and one year of experience related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. University Preferred Qualifications: Graduation from a four year college or university and at least three years of program associate experience; or an equivalent combination of training and experience. Preferred Education Skills and Experience: Bachelor’s degree and 3-4 years of experience with a proven track record of successful email marketing campaigns and data analysis. Excellent communications and problem solving skills. Experience using Salesforce Marketing Cloud and/or other email marketing automation platform. Knowledge of CMS (content management systems) such as WordPress. Working knowledge of HTML and CSS . Experience using Google Analytics (GA4 is a plus) and Google Ads (search/remarketing). Knowledge of platform pixel setup. Knowledge of Google Search and Google Tag Manager a plus. General SEO and SEM knowledge. Experience in Google Suite. Preferred experience using SEM Rush. Preferred experience with Adobe Creative Cloud. Salesforce/ExactTarget Marketing Cloud and Pardot or other Marketing Automation Platform. Salesforce Marketing Cloud certifications: Marketing Cloud Email Specialist Marketing Cloud Consultant Marketing Cloud Developer AMPscript, SQL , Server-Side JavaScript, HTML / CSS , Adobe Creative Suite, and PowerPoint Responsive email design and coding. 3+ years direct experience building solutions on the SFMC platform: Cloud Pages, Smart Forms, Web Collect, Collect Tracking, Email Studio, Social Studio, Journey Builder. 4+ years producing emails in an agency or in-house creative group. Knowledgeable in all aspects of email marketing and systems, including template configuration and management, dynamic content, queries for data extensions, and content builder. Familiarity in Marketing Cloud Connector, data extensions, integration with external systems ( API ). Online project-management software knowledge; familiarity with Monday.com a plus. UX principles.

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