Overview

Columbus, OH, ASNT Digital Marketing Specialist Ad The American Society for Nondestructive Testing (ASNT), the world’s largest technical society for nondestructive testing (NDT), is seeking a Digital Marketing Specialist responsible for writing, editing, proofreading, distributing, and tracking marketing content produced by ASNT. The Digital Marketing Specialist will also oversee and implement automated marketing campaigns for the organization. Plus, they will work with internal and external design teams to create and distribute content that articulates the benefits of ASNT’s brand. Duties include implementing strategies and tactics of digital marketing campaigns; creating, sharing, and optimizing content on a variety of channels to raise brand awareness; and ensuring member/customer engagement. Individual must possess stellar writing skills, be confident interacting with senior-level executives, and be efficient and effective in a fast-paced environment with multiple deadlines on a variety of projects. Candidates must demonstrate: Expertise in copywriting with ability to craft clear product marketing copy Rigorous attention to detail The ability to work autonomously Outstanding organizational, communication and collaborative skills A proven sense of initiative and ownership This can be a remote position or can be in the office if local to the Columbus, OH area. Educational & Technical Requirements: Bachelor’s Degree Minimum of 2 to 3 years of professional experience including integrated digital ad campaigns across multiple channels is required. Experience with associations is preferred. Knowledge and experience with email marketing software (HubSpot, Real Magnet, Informz, etc.), digital marketing tools (Feathr, Google ads, Hootsuite, LinkedIn Events, etc.) customer relationship management (CRM) systems are required. Familiarity with NetForum Enterprise, Nimble AMS, and Salesforce solutions, a plus. Design experience with Canva is a plus.

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