Overview

Charlotte, North Carolina, Position Number: 000435 Department: University Communications (UA) Employment Type: Permanent – Full-time Months Per Year: 12 Essential Duties and Responsibilities: Manage all aspects of email marketing (using Marketing Cloud), including template construction, list selection/uploads, automations, testing protocol, execution. Act as project manager coordinating the process for email and e-newsletter production (setting and adhering to deadlines, copyediting, layout, deployment) Knowledge of email industry policies and best practices, (example: CAN – SPAM , CASL (Canadian Anti-Spam Legislation) and European Union’s General Data Protection Regulation ( GDPR ) and Accessibility). Continuously strive to be the subject matter expert on digital marketing best practices and Accessibility. Setup and execution of digital advertising campaigns. Assist with digital construction of feature web stories. General web support using CMS platforms. Setup and execution of digital marketing pixel code. Link tagging support. Minimum Experience / Education: Required Minimum Qualifications: Bachelor’s degree and one year of experience related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. University Preferred Qualifications: Graduation from a four year college or university and at least three years of program associate experience; or an equivalent combination of training and experience. Preferred Education Skills and Experience: Bachelor’s degree and 1-3 years of experience with a proven track record of successful email marketing campaigns and data analysis. Excellent communications and problem solving skills. Experience using Marketing Cloud and/or other email marketing automation platform. Knowledge of CMS (content management systems) such as WordPress. Working knowledge of HTML and CSS . Experience using Google Analytics (GA4 is a plus) and Google Ads (search/remarketing). Knowledge of platform pixel setup. Knowledge of Google Search and Google Tag Manager a plus. General SEO and SEM knowledge. Experience in MS Office, Google Suite. Preferred experience using SEM Rush. Preferred experience with Adobe Creative Cloud.

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