Overview

New York, New York, Are you looking for your next career challenge? We are excited to be recruiting a Marketing Operations Manager – Digital Personalization who is passionate about data-driven personalization and a marketing automation specialist! As a key member of our Marketing Automation and Operations team you will manage the delivery of personalized consumer experiences through our newly deployed Customer Data Platform (CDP). You will: Support the development, socialization, and implementation of the MSK personalization strategy using our Customer Data Platform (Redpoint). Define rules and requirements for audience selection against campaign objectives and broader MSK communication goals. Set up and execute personalization strategies within our MarTech stack using Redpoint, Salesforce Marketing Cloud, Drupal, etc. Utilize Redpoint to build and deploy audiences, rules, campaigns, and journeys. Translate our personalization vision into projects that can be incorporated on the MSK Marketing & Communications roadmap. Recognize and identify areas of opportunity for unifying data elements, identity resolution and creating more robust profiles for communication management. Collaborate with team to manage testing and iteration of personalization elements (running A/B tests, etc.). Translate organizational and user needs into requirements and use case documentation for technology implementation. Champion leading accessibility and privacy principles and practices. Integrate with media, creative and technology partners to ensure seamless, personalized cross-channel experiences. Deliver analytics and measurement reports to Data and Analytics teammates; collaborate to identify and act on opportunities for improvement. Develop strategic roadmaps, project plans, and audience insights specifically for our overall personalization strategy. Troubleshooting and QA for issues related to personalization and CDP initiatives. You have: Hands-on experience managing Customer Data Platforms (CDPs), Marketing Automation/CRM tools, website content and related technologies. Have a deep understanding of data identity, profile matching, data quality and other data management capabilities to help create unified profiles. Track record of delivering great digital experiences through a mix of personalization, A/B testing, email marketing, digital advertising, data and content management tools. Experience in Redpoint CDP, Drupal, Coveo, Salesforce Marketing Cloud, Google Analytics a plus. 5-6 years of experience as a practitioner of digital experience strategy and implementation. Knowledge of cross-channel execution and best practices including data security requirements. Ability to produce and present compelling documentation to a variety of audiences within the organization (i.e., from enterprise architects to executives). Meticulous, organized, and a master multi-tasker. Proven capability to be detail-oriented in execution, while keeping focused on overall strategy. Benefits Competitive compensation packages | Sick Time |Generous Vacation+ 12 holidays to recharge & refuel| Internal Career Mobility & Performance Consulting | Medical, Dental, Vision, FSA & Dependent Care|403b Retirement Savings Plan Match|Tuition Reimbursement |Parental Leave & Adoption Assistance |Commuter Spending Account |Fitness Discounts &Wellness Program | Resource Networks| Life Insurance & Disability | Remote Flexibility We believe in communication, openness, and thinking beyond your 8-hour day @ MSK. Its important to us that you have a sense of impact, community, and work/life balance to be and feel your best. #LI-POST

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