Mt Prospect, IL, USA
The Director, Consumer Insights and Analytics will be a thought leader in the Marketing organization; identifying actionable insights and analytics that can be used to shape strategies and tactics. He/ she is responsible for gathering and analyzing information from a variety sources including consumers, third-party vendors, and sales channels. The incumbent will work closely with Brand Marketing, Shopper Marketing and Sales to translate insights into effective marketing programs. This individual will also develop and maintain a standardized reporting platform and will be responsible for bringing new research techniques and/or methods to the organization. ESSENTIAL DUTIES AND RESPONSIBILITIES: Be the voice of the consumer across the organization to enable Mizkan America to put the consumer at the center of all activities. Lead Consumer Insights & Analytics team in support of Mizkan America growth initiatives, consumer/ shopper understanding, trends and best practices Partner with marketing team to uncover insights and turn them into actions that drive world class marketing. Bring insight into action with retail partners through shopper research and joint ideation. Measure brand growth and marketing performance to drive greater effectiveness & efficiency. Set learning agenda across Mizkan America brands, combining custom research, analytics & syndicated research to address learning needs. Partners with Innovation lead to identify white space opportunities and unmet consumer needs, with ideas that have distinct point of difference, as well as to mine insights to reinvent and manage established brands, formulate breakthrough marketing strategies and develop business plans. Provide thought leadership to future-proof Mizkan and our brands. Identify new research techniques based on evolving landscape. Oversee staff of 2 Full Time Senior Managers, and 2 Part Time Contractors. Manage budget of $4 Million, allocating resources appropriately. EDUCATION, EXPERIENCE, AND QUALIFICATIONS: Bachelor’s Degree required, MBA preferred. Minimum 8-10 years’ experience in Marketing, Brand Management and/or Field Sales, with significant experience in consumer analytics, consumer promotions, market research and shopper marketing for a large CPG brand. CPG experience within traditional channels (grocery, mass merchants, drug, convenience) preferred. Excellent influencing, collaborating and negotiating skills, with experience leading alignment in a cross-functional organization. Presence and leadership to effectively collaborate to develop programs with accounts Strong analytical and problem-solving skills, especially in analyzing, understanding, and clearly communicating the customer decision journey with traditional methods (e.g., survey analytics). Prior supervisory experience required. Able to clearly communicate at all levels of the organization. Able to effectively manage, negotiate with, and deliver results working with external resources. Ability to travel 20%.