Illinois Medical District, Chicago, IL, USA
icrunchdata Network
Epsilon is seeking a Director of Digital Analytics to join our growing Digital Strategy & Analytics team. In this role, as director, you will be a key point of leadership for one of our largest and fastest growing pharmaceutical accounts. You will lead teams, provide data driven insights, and deliver effective and clear storytelling to our clients to help them optimize their current efforts and develop better-performing efforts in the future. With the support of junior team members, you will generate insights from data across many of our clients’ different systems: Websites (desktop & mobile), Mobile apps, Email, Databases, Chatbots, Media (search, social, display), Heatmaps, Voice of Consumer (Surveys), etc. You will also collaborate with our advanced analytics teams in the analysis and implementation of advanced modeling and segmentation efforts across DTC and HCP. Similarly, you will partner with our account and strategy teams to deliver the insights, recommendations, and optimizations that are necessary to drive the business forward. Our ideal candidate is experienced in digital and pharmaceutical marketing, has excellent communication skills, exhibits a high EQ, and is adaptable to fast paced and evolving situations. The Director of Digital Analytics will report to the VP of Digital Analytics. Responsibilities: Serve as a team expert and lead in digital analytics spanning Web (GA360), Email, and Database with a solid understand of media and its impact on site performance. This role will span DTC and HCP marketing but will have a heavier focus on HCP marketing. Provide digital analytics guidance for all brands and teams you lead. This includes identifying, scoping, planning, and executing analysis opportunities in year and for annual planning. The Director of Digital Analytics will work with managers and analysts (U.S. and abroad) to help manage, compile and pull the data necessary. While the analysts and mangers will help with much of this, the Director at times may be required to go in and pull data themselves. The Director will focus heavily on crafting the marketing results presentations, communicating the story and making recommendations that align to our clients’ business goals. Identifying potential data quality issues; responsible for quality assurance testing and guidance for correction of any issues that are observed. Will work with the analyst closely in this capacity. Leading and contributing to key enterprise initiatives such as: Measurement framework implementation, tagging and reporting standardization, building and designing automated dashboards, auditing tagging implementation, and maintaining complete and clear documentation and project plans for all projects. Requirements: 7-10 years of relevant professional experience conducting digital analytics and experience being a key point of contact for a client relationship. Bachelor’s degree required, preferably in a quantitative field such as economics, statistics, mathematics, marketing or psychology. Deep experience with Google analytics and QA’ing events & tracking is required. Strong analytic thought process and ability to interpret and communicate findings effectively. Experience with Email and Database analytics and a strong working knowledge of statistical analysis, segmentation, and research methodologies. Team player with ability to work well in a cross-functional team environment; ability to work effectively with diverse teams including statistical, technical, creative and marketing resources. Ability to think outside the box and take initiative upon themselves in order to solve problems as they arise. Preferred but not required: Digital marketing experience with pharmaceutical companies, specifically for HCP marketing A master’s degree in business administration, statistics, or any other related field Familiarity with statistical software and data manipulation tools such as SAS, SQL, R, or Python Familiarity with data visualization tools such as Power BI and Tableau