Overview

Los Angeles, California, The Digital Content Manager is responsible for strategically directing, creating and editing digital content for the Keck Medicine of USC’s clinical audiences. This content consists of service overviews, treatment summaries, disease overviews, online ad campaigns and pages, social media articles, research highlights and other user-engaged copy. Digital Content Manager will collaborate with marketing leads across digital channels (SEM, Search, Social) to ensure consistency of messaging across strategic business audiences. Essential Duties:•Content strategies and budgeting – support the marketing teams and business segment marketers in developing the annual content strategies for Keck Medicine of USC, including website, search, SMS and social media based on prior year learnings and drive macro ongoing improvements. Establish and manage related budgets•Content plan – work with business segment leaders, marketing teams, development team to create and develop digital content calendars that are integrated into broader communication plans and deliver business & marketing objectives and SEO needs. –•Content creation and activation – â—¦ Consult on initial direction (ie. Weighing in on brief), and consulting with writer / designer edits throughout development to ensure all content is on strategy (enterprise & business) and is consistent with Keck Medicine of USC brand voice and brand standards. Conduct keyword and SEO research to understand customers’ needs. â—¦ Manage overall process and logistics of content creation and getting content published on time. May mean publishing content his/herself. â—¦ Manage the content on key channels of the website and SMS and partner with leads for SEM, email and social media â—¦ Measuring and ongoing optimization – working with individual business segment leaders to identify key performance metrics before content is created, and then leverage analytics to track performance, provide monthly reporting with key insights and recommendations for short- and longer-term improvements to improve content performance.•Closely partner with web development team to build, maintain and optimize digital content across all website properties and adopt user experience best practices to improve website conversions.•Lead a team of digital writers and editors who are responsible for publishing content such as articles, content pages, landing pages, etc. that aligns with business goals, timelines and web guidelines.•Performs other duties as assigned.Qualifications:•Req Bachelor’s degree Marketing Degree in in Journalism or Marketing, or other related area of study.•Pref Master’s degree Marketing Degree in in Journalism or Marketing, or other related area of study.•Req 5 years 5 – 7 years’ experience working editorially with varied forms of digital content across digital platforms.•Req Experience managing a team in a fast-paced environment.•Req Hands-on CMS experience publishing content (content management software, ie. WordPress); basic understanding of HTML and web publishing.•Req Ability to facilitate and persuade diverse cross functional teams: marketing and business leaders, regulatory/legal, service line leadership, designers, and web developers.•Req Eye for compelling and strategic creative. Ability to inspire creatives to bigger ideas and generate some ideas on their own.•Req Expert with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner), and web marketing (ie. Google Analytics).Required Certifications:•Req Fire Life Safety Training (LA City) If no card upon hire, one must be obtained within 30 days of hire and maintained by renewal before expiration date. (Required within LA City only)The annual base salary range for this position is $110,240.00 – $181,896.00. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate’s work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.

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