Overview

Annapolis, Maryland, The Manager, Digital Marketing Analysis is a member of the Performance and Analytics work group within the U. S. national marketing team and provides support to the US property management business. The Manager, Digital Marketing Analysis is responsible for providing customer behavior insights to improve digital marketing’s effectiveness and efficiency. The Manager will work with Digital Marketing team to build tests, analyze, and measure performance of the tests, and provide recommendations to improve targeting effectiveness and spend efficiency. The Manager will also build and manage BI reports and ensure data accuracy. JOB DESCRIPTION The Manager, Digital Marketing Analysis is a member of the Performance and Analytics work group within the U.S. national marketing team and provides support to the US property management business. The Manager, Digital Marketing Analysis is responsible for providing customer behavior insights to improve digital marketing’s effectiveness and efficiency. The Manager will work with Digital Marketing team to build tests, analyze, and measure performance of the tests, and provide recommendations to improve targeting effectiveness and spend efficiency. The Manager will also build and manage BI reports and ensure data accuracy. Essential Responsibilities: Collect and analyze customer, marketing, and web behavioral data Test campaigns, analyze key metrics, and identify opportunities to increase campaign performance. Develop and present learnings from your analyses, including actionable insights and recommendations. Provide specialized data, analytics, and Martech support for digital media testing Data requests (e.g., billing, full funnel sales data, occupancy rates and trends, projections) KPI framework and test design for complex tests (e.g., split cell, match market) Advanced analytics support to measure results of more complex tests (e.g., ARIMAX, forecasting) Lead Martech initiatives required for future testing and improved measurement (e.g., advanced attribution) Support coordination of integrating full funnel data into ecosystem Create dashboards, data visualizations, and campaign and website performance reports. Develop digital campaign and web measurement strategies Monitor and analyze digital media and marketing trends Demonstrate a high-level, customer-centric approach that enhances the reputation of the department through development of trusted relationships and delivery of timely, quality work Organizational Responsibilities: Maintain an ongoing knowledge of developments in areas of responsibility to help the company operate with efficiency and innovation. Establish and maintain relationships inside and outside the industry and with strategic business partners. Follow established policies and procedures by monitoring and ensuring compliance with regulatory requirements, organizational standards, and operational processes related to area(s) of responsibility and reporting violations or infractions to appropriate individual(s). Practice proper safety techniques in accordance with company, property, and departmental policies, procedures, and standards by immediately reporting any employee/visitor/resident injuries or accidents, or other safety issues to appropriate individual(s). Identify areas for improvement and offers suggestions to improve efficiency and productivity. Keep abreast of changes in technology, processes, and standards within and outside the industry. Working Conditions: Incumbents may work in an office environment, remotely, or in a hybrid model. Physical Demands: Incumbents must be able to view computer screens and other electronic equipment, paper reports, and journals for extended periods of time where visual strain may result. Occasional travel will be required to attend business meetings, training classes, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position. Knowledge, Skills, Abilities: Bachelor’s degree in analytics, business intelligence or a related field. Experience with analytical and reporting tools, including Tableau, PowerBI, Google Analytics, and Data Studio. Deep knowledge of digital marketing across social, display, and programmatic platforms. Strong analytical and strategic thinking skills. Can set priorities effectively and organize workload to achieve maximum outputs on time. Solid understanding of project management processes (Agile preferred) including requirements development, scope definition, communication management, budget management, reporting, risk identification and stakeholder engagement. Candidates should possess diplomacy and good judgment so they can leverage these skills to communicate persuasively through all levels of the organization. Initiates change and is a self-starter. Takes on and produces a high volume of work. Can sustain a heavy workload over an extended period. Extreme attention to detail, adaptability, excellent time management, and dedication to staying organized. Ability to work independently and remotely. Demonstrates Greystar core values in all aspects of work – strong ethical character and commitment to service. Depending on the position offered, regular full-time and part-time team members may be eligible to participate in a bonus program in addition to their base salary. Once eligible, team members may participate in the 401k plan. Regular, full-time team members are also offered a range of medical, financial, and/or other benefits from which to choose. Greystar will consider for employment qualified applicants with arrest and conviction records.

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