, Regional Digital Enablement and Marketing Manager -2002382 We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law. Description At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation. We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team–especially from within, through an emphasis on lifelong learning and development. And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine in 2020 as one of America’s Best Employers. Come join us on our journey to create solutions for a sustainable future! Regional Digital Enablement and Marketing Manager (2002382) – Florham Park, NJ Where the Chemistry Happens We are seeking a professional like you to lead regional marketing activities in North America regions (US, Canada, Central America) and support global marketing. You will also help manage direct to consumer business. Qualifications – BASF recognizes institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent Formula for Success Leveraging your education in Science, Engineering, Business Administration or a related field and your experience in B2B marketing and consumer marketing experience, you will develop and lead execution of all agreed marketing plans in North America. Demonstrating your exemplary personal standards relative to ethical and corporate representation of BASF and self in internal and external environments, you will be the focal point for customer interactions regarding marketing driven topics. Successfully engaging within the organization, you will support PM with competition and product strategies. Utilizing your solid reporting ability and business & financial acumen, you will prepare Sales packages, including inputs into customer presentations. Your excellent communication and presentation skills will serve you well as you conduct sales training. Your strong customer focus will be evident as you create and maximize opportunities to interact with customers – digital (webex, social media, search, F2F (trade show, conferences). Working with effective organizational skills, you will manage always on / automated lead generation, including Content management and optimization. Acting with entrepreneurial drive, you will explore new e-marketplaces globally, to expand the potential of eB2B. Relying on your excellent problem-solving skills with a demonstrated ability to develop and implement creative solutions to complex problems, you will support the implementation and roll-out of efficiency-driven digitalization roadmap and initiatives (including CRM). Your strong project management and execution orientation will be essential as you manage the D2C (newtrition.com & Amazon.com) pilot. Create Your Own Chemistry: What We Offer You Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you–the whole you–in all stages of your life and career. With you@BASF, you create your own chemistry. The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career. BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job. Primary Location: US-NJ-Florham Park Function: MARK – Marketing Job Type: Standard Shift: Day Job Organization: G-ENH/SN-Sales Management Human Nutrition NA-63006278