Washington, D.C., Position Title : Specialist, Digital Marketing and Communications
Reports To: Director, Marketing and Communications
Start Date: November 1, 2022, or as soon as the position is filled
Location: Hybrid – Preference given to those residing in the Washington, DC metropolitan area.
The Association of Performing Arts Professionals (APAP), the national service, advocacy and membership organization for the performing arts presenting, booking, and touring industry is seeking a talented Specialist, Digital Marketing and Communications who will create and deliver compelling online content and strategic digital communications that support APAP’s brand, its mission, vision, values, and its revenue goals.
The Specialist, Digital Marketing and Communications is an integral part of the APAP team. Reporting to the Director, Marketing and Communications, this role will work to raise APAP’s digital profile, target and build our audiences, increase online engagement, and support broader communications objectives.
This full-time role champions APAP’s programs and services by carefully curating and managing the organization’s website content, e-communications, social media, and other digital communications. The chosen candidate will establish goals and key performance indicators to evaluate and evolve APAP’s strategy and will track digital trends and best practices to ensure APAP is on the cutting-edge for our sector. We seek a skilled writer who can adapt APAP messaging to draft and edit newsletters, web content, and social media, effectively capturing the voice and tone of the APAP brand and demonstrating APAP’s active engagement in industry news and dialogues.
This role also provides administrative support for the advertising, media relations, and budgetary functions of the Marketing and Communications department, and, as every role at APAP does, participates actively in the production of the annual APAP|NYC conference.
While APAP is based in Washington, DC and majority of our staff reside in the DC metropolitan area, our office operates on a hybrid basis. Currently, team members have the option of working from the downtown office or from home, with occasional required in-person meetings as directed by the President & CEO.
In coordination with Director, Marketing and Communications, develop and execute strategies and tactics to increase the effectiveness of communications, build audience engagement, and support APAP’s revenue goals.
Serve as primary content manager of APAP’s websites, social media, e-communications (emails and e-newsletters), and other digital communications assets (photos, videos) by creating, gathering, and editing editorial and multimedia content across digital channels, utilizing current content marketing expertise.
In coordination with the Director, Marketing and Communications and cross-departmental teams, build a comprehensive content plan.
Ensure that digital content is optimized for search engines, social sharing, and accessibility, that it follows industry best practices, and that it is aligned with APAP brand and style guidelines.
Monitor and report on the performance of APAP’s websites, e-communications, and social media using various indicators and analytics.
Work cross-departmentally on digital marketing and communications projects that promote APAP’s programs and services and support organizational goals.
Build marketing lists from organizational CRM for delivery of communications.
Fulfill delivery of digital advertising, in coordination with external Advertising Sales Manager.
Support media relations function, as needed. Assist with processing media registrations for the APAP|NYC annual conference and with maintaining the media list.
Oversee archive of organizational creative assets (graphics, photo, video, audio, etc.)
Manage payment of invoices, in accordance with departmental budget.
Respond to communications-related membership inquiries
Other duties, as assigned.
The Association of Performing Arts Professionals offers outstanding benefits and a competitive salary commensurate with experience. Salary range for this position is $55,000- $60,000 annually. Interested applicants should email a cover letter outlining qualifications, a resume, references and salary requirements for confidential consideration to firstname.lastname@example.org immediately, or by October 18, 2022 for priority consideration. Please include Specialist, Digital Marketing and Communications in the subject line. No phone calls please. Principals only.
Commitment to Race, Equity, Diversity and Inclusion
The APAP board of directors and staff incorporate Race, Equity, Diversity, and Inclusion (REDI) as one of APAP’s top priorities, woven into all its organizational activities and strategic directions. We commit to the work of REDI with openness and deep institutional commitment, realizing that REDI is a sustained practice that rejects tokenism and instead embeds equity across the performing arts field. Recognizing that all peoples, cultures, genders and their performing arts contribute meaning to and understanding of our humanity, we promote the collective power of multiple voices. We are dedicated to support REDI work that has purpose for APAP membership and leads to meaningful, sustainable action in advancing access, equity and inclusion in every part of our field. Through REDI efforts with our members, allies, and partners, we strive together to create a more just performing arts community.
APAP is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Familiarity and interest in trends, tools, and innovations in e-communications and social media, and the ability to shape a data-driven strategy that will build APAP’s profile and expand our presence as a leading national arts organization.
Understanding of digital and content marketing strategies and tactics (SEO, PPC, social media, email marketing, lead generation, marketing automation, etc.)
Excellent writing and editing skills.
Experience with content creation and interest in following news on issues that impact the live arts and entertainment industry.
Experience with and an interest in using web and social media analytics tools.
Experience with designing and delivering email communications.
Experience in web editing/CMS and other online platforms and tools (i.e., social media, email marketing, other content creation) required.
Advanced proficiency and measurable experience in a variety of Microsoft applications (Excel, Outlook, Dynamics CRM, Word, PowerPoint, SharePoint, and Teams)
Basic proficiency of HTML, Adobe CS (InDesign, Photoshop, Illustrator) and CRM databases desired.
Ability to think strategically and creatively.
Ability to anticipate issues, prevent problems, and troubleshoot challenges.
Strong organizational/time-management skills and attention to detail are essential.
Must be able to juggle multiple projects in a high-profile, deadline-driven environment.
Independent self-starter with a can-do attitude.
Good judgement, sensitivity, and responsiveness to the unique needs of a national service and membership organization and the range of audiences it serves.
Understanding of REDI (Race, Equity, Diversity and Inclusion) principles and how they fit into communication and organizational practice.
Ability to work collaboratively with internal and external stakeholders, throughout the organization and across the different sectors of the industry.
Bachelor’s degree in communications, journalism, or related field preferred.
Five to seven years of marketing and communications-related work experience with progressively more responsibility, preferably in a non-profit or arts and culture environment.
*Note: All duties and requirements stated above are the essential job functions. This job description in no way states or implies that these are the only duties to be performed by the staff occupying this position. Staff members may be required to perform other job-related duties by their supervisor.