Overview

DALLAS, Texas, JOB SUMMARY The Sr. Digital Marketing Analytics Manager will be responsible for reporting and tracking digital marketing strategies and campaigns across all digital marketing platforms. This individual will work directly with internal stakeholders including developers, agency partners, and other marketing strategists to proactively provide analyses and data driven insights to better understand performance and set future media goals. The candidate will help grow the effectiveness of our media strategies while contributing to the development, execution, and monitoring of overarching digital marketing strategy and specific campaigns. This role will assist in measuring impact of our digital marketing efforts to movement across our customer segments. ESSENTIAL FUNCTIONS OF THE ROLE Deliver analytical insights to digital marketing managers to inform strategies and results of ongoing testing Build measurement analytics to derive relative impact of digital marketing to the enterprise growth goals Leverage various marketing tech platforms to conduct in-depth exploration of data to inform marketing measurement capabilities Work with technology teams to define data strategy and build data models, including data lineage and governance exercises Act as strategic council to marketing managers to provide recommendations for paid strategies and ensure each A/B test is structured to reach statistical significance Report on and utilize data to create and/or refine strategies Serve as an in-house expert for all things data, including emerging trends and practices. Effectively state the business case for investment in new tools and platforms to grow the organization’s digital capabilities. Manage and collaborate with an internal content team, cross-functional teams and external resources to continually evolve the design and impact of digital properties Performs other position appropriate duties as required in a competent, professional and courteous manner The information contained in this job description is intended to describe the essential job functions required of those assigned to this job. It is not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, and abilities needed to perform the job. Please note that management retains the right to assign or reassign duties and responsibilities to this job at any time. The ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, integrity, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Baylor Scott & White Health. KEY SUCCESS FACTORS Coding experience preferred (Python, SQL, Pyspark) with strong analytical skills, both in modeling and measurement Has significant experience working with data and digital analytics and understands Big Query or Power BI Experience working with Snowflake, Marketo, Microsoft Dynamics a plus Can work with tools like SEM Rush, Google Data Studio, and Google Analytics data Experience using social media analytics (Facebook Business Manager, Google and others) Comfort in working flexibly and iteratively with large sets of data Experience in developing and tracking towards KPIs Bachelor’s Degree in business, engineering, computer science, data science, or related fields At least 3+ years of experience in roles within technology and data analysis, preferably in the retail industry or analytics agencies The successful candidate will be analytical, forward thinking, resourceful and adaptable with a positive attitude and strong work ethic Location: Remote Shift/Schedule: Day shift, Full time, M-F, 8a-5p BENEFITS Our competitive benefits package includes the following – Immediate eligibility for health and welfare benefits – 401(k) savings plan with dollar-for-dollar match up to 5% – Tuition Reimbursement – PTO accrual beginning Day 1 Note: Benefits may vary based upon position type and/or level QUALIFICATIONS – EDUCATION – Bachelor’s or 4 years of work experience above the minimum qualification – EXPERIENCE – A minimum of 3 years experience required

Source